MONTREAL — Quebecor announced today it has appointed Renaud Langlois (above) as senior director of digital and programmatic operations at Quebecor Expertise Media, the company’s advertising sales group.
“Known for his strategic acumen and marketing savvy, Renaud Langlois has made his mark at Quebecor since his arrival in 2020. In his new role, he will be responsible for the entire digital advertising team, including digital programmatic and out-of-home, as well as the commercial data monetization strategy,” reads a Quebecor press release.
Langlois’s new appointment was effective August 30.
“Since joining Quebecor, Renaud has demonstrated leadership skills and a deep understanding of the digital advertising market, making him the ideal person for this strategic position,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and TVA Group, in the release.
“His knowledge and experience in marketing and advertising, mainly in the digital field, will be valuable assets as we continue developing our roadmap. As advertising innovation is at the heart of our vision, Renaud will play an important role in developing our strategies.”
Photo supplied by Quebecor.
