Radio & Television

Q1 radio demand up 2.4%

TORONTO – Computers and software led the growth in demand for radio airtime in the first quarter of fiscal 2006 according to Canadian Broadcast Sales. Demand increased an average of 2.4% in major markets during the first quarter of the 2006 broadcast year. Owned by Corus Entertainment and Rogers Communications, CBS is a national sales firm representing approximately 60% of all Canadian radio stations. Fiscal Q1 2006 ended November 30, 2005.In the first quarter, the top five categories by growth on CBS-represented stations are: computers and software 238%; unions 126.9%; insurance 94.1%; food and food products 58.9%; and financial 48.2%....