TORONTO and MUMBAI — Canadian media company QYou Media announced Monday it has signed an agreement with Indian distributor Shemaroo Entertainment to distribute both The Q India channel and video-on-demand content on the ShemarooMe streaming platform.
ShemarooMe is available on both Android and iOS in 150 countries. The Q India’s content will be offered on the streaming platform on an ad-supported basis.
Founded in 1962, Shemaroo Entertainment has a content library of more than 3,700 titles and has expanded recently into traditional television with its Hindi general entertainment channel ShemarooTV and other channels via digital distribution with the freemium platform ShemarooMe.
The Q India is an ad-supported Hindi language channel and VOD provider delivering digital programming from social media stars and leading digital video creators targeting young Indian audiences. With a growing library of more than 750 programs, The Q India’s total audience now exceeds 580 million: via more than 50 million TV households, with partners including TATA Sky, Airtel DTH and SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5 and Dish Watcho; and via 150 million users on mobile and digital platforms including JioTV, Airtel Xstream and SNAP, says the news release.
“We are committed to getting distribution across all key platforms and ShemarooMe will serve as another important component in the future growth of our company. We are thrilled to be adding The Q India to ShemarooMe with our appeal to the young India audience that is increasingly moving to new digital platforms for their entertainment. We look forward to expanding the viewership and revenue for both of our companies as we grow together,” said Curt Marvis, CEO of The Q India, in the release.
“Shemaroo Entertainment is one of the blue chip companies in the media and entertainment business in India. We are extremely proud to now count them as one of our partners in the industry and we know they share our commitment to bring the best content in India to the market’s fast-growing user base of digital consumers. My colleagues and I at The Q are excited to build another premium partnership that can grow our revenue and brand identity among young Indians across the country,” added Krishna Menon, chief revenue officer of The Q India.
