Q India partners with blockchain-based streamer Mzaalo

TORONTO and MUMBAI — Canada-based media company QYou Media Inc. announced today its Hindi-language youth-oriented channel The Q India will be available on Mzaalo, a blockchain-based gamified video streaming platform launched by Xfinite. “Q India will offer Mzaalo users an array of content targeting young India audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games and charitable giving,” reads a press release. Mzaalo currently has more than 25 content partners offering 12,000 movies, including Bollywood films and regional cinema, original shows, music videos and more, the release says. “Mzaalo, in tandem with their underlying technology from...