TORONTO and MUMBAI — Canada-based media company QYou Media Inc. announced today its Hindi-language youth-oriented channel The Q India will be available on Mzaalo, a blockchain-based gamified video streaming platform launched by Xfinite.
“Q India will offer Mzaalo users an array of content targeting young India audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games and charitable giving,” reads a press release.
Mzaalo currently has more than 25 content partners offering 12,000 movies, including Bollywood films and regional cinema, original shows, music videos and more, the release says.
“Mzaalo, in tandem with their underlying technology from Xfinite, have created a best in class next gen platform that could not be more perfectly matched to the content and target audience for The Q,” said Curt Marvis, CEO of QYou Media, in the release.
“We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future. Mzaalo and Xfinite provide exactly that kind of platform and we are thrilled to become a partner to develop and distribute innovative influencer and brand experiences on the blockchain for their communities and ecosystem,” Marvis added.
“We are committed to provide Mzaalo users the most exciting and engaging content,” said Vikram Tanna, chief operating officer of Mzaalo.
“Our content gamification engine coupled with 600+ rewards partners and celebrity experiences enable us to deliver real value for our users. The Q is establishing a new type of brand with interactive and fun content that engages the new generation of social viewers. This collaboration brings together the best of content, interactivity, and gamification, and is perfectly suited for both.”
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