TORONTO and MUMBAI — QYOU Media Inc. announced today its youth-oriented Hindi-language channel The Q India is launching on the Xiaomi MiTV Patchwall 4 Smart TV platform.
Xiaomi is the leading smart TV manufacturer in India by market share, according to a press release. The company “has recently extended the capabilities and selection of content available to include a wider selection of both pay and free content offerings,” the release says.
Patchwall 4 is Xiaomi’s latest version of “an embedded content gateway featuring leading SVOD services, on demand content and an increasing number of live television channels.”
MiTV smart TVs currently have a user base of more than 6.3 million with 4.8 million active weekly users, according to the release.
QYOU Media “has prioritized partnering with new smart TV platforms in India as it believes the growth of FAST (Free Ad Supported TV) offerings on smart TV platforms in India will begin to mirror the meteoric ad revenue growth of these offerings in the United States where ad revenues are projected to rise from $2 billion to $4 billion by 2023,” the release reads.
“Xiaomi is a critically important partner as we work to build our channel offering across all major smart TV platforms,” said Krishna Menon, chief operating officer of The Q India, in the release.
“Our unique content will certainly resonate with new young users who are building the usage habit of turning to the content featured on their connected TV systems. This is a distribution and ad sales category where we expect to see tremendous growth in the coming years.”
Curt Marvis, CEO and co-founder of QYOU Media Inc., added: “We are setting up 2022 with a prioritized focus in achieving revenue growth via all of our digital, app based and smart TV distribution partnerships.
“These are all ‘two-way’ platforms that offer the potential for an interactive and transactional relationship with the viewer. This is a key component for our future growth and we are thrilled to be such an early entrant with Xiaomi, who has become a leader in India with both smartphones and smart TVs.”
For more, please click here.
