TORONTO and MUMBAI — QYou Media Inc. announced today The Q India is set to launch both its flagship Hindi channel The Q and its recently launched channel The Q Marathi to the global India diaspora via toober, a live TV app offering popular channels from around the world in more than 20 languages.
The toober app is currently available in Canada on Rogers, Shaw, Videotron and Apple TV. It is expected to soon be available on Roku and Android as well, according to a QYou Media press release.
Video broadcast solutions provider Nextologies Limited is the company behind the app, which Cartt.ca first told readers about here.
“toober aims to fill a gap in the live streaming market by providing subscribers access to all of their favorite channels from around the world at one low price. Until toober, viewers were forced to pay a premium for many of their favorite channels, which were only available via additional and upcharged packages,” explains QYou Media’s press release.
“To deliver on that promise, toober is continuously adding the world’s most engaging and popular channels to the platform, including The Q and The Q Marathi, channels with sustained growing popularity. Via the launch of both of these channels on toober, The Q India will provide a fresh and unique new offering for the India diaspora in Canada and throughout the world,” the release says.
“India has the largest diaspora population in the world with over 18 million people living outside of their homeland,” said Curt Marvis, CEO of QYou Media, in the release. “It has been on our roadmap to initiate a stronger move towards distributing our growing list of Indian channels to this audience who we know clamor for popular channels in the local language.
“With the increasing popularity and depth of our channel offerings, it made a great deal of sense to get started with this effort in Canada alongside our longtime friends at toober. We are thrilled to get both of our channels launched on their platform in Q2 2022.”
