OTT

Q India channel adds 38 million new TV households

TORONTO and MUMBAI — Canadian media company QYou Media announced today its Hindi-language youth-oriented channel, The Q India, has secured its largest single television distribution agreement to date by adding DD Free Dish, a platform which reaches 38 million television households, according to QYou’s press release. Owned by India state broadcaster Doordarshan, DD Free Dish is India’s only open-access direct-to-home (DTH) satellite service which is provided free of cost (no monthly fee), says the release. With this new distribution agreement, The Q India’s television reach will nearly double to more than 88 million TV households, once the channel launches on...