TORONTO and MUMBAI — Canadian media company QYou Media announced today its Hindi-language youth-oriented channel, The Q India, has secured its largest single television distribution agreement to date by adding DD Free Dish, a platform which reaches 38 million television households, according to QYou’s press release.
Owned by India state broadcaster Doordarshan, DD Free Dish is India’s only open-access direct-to-home (DTH) satellite service which is provided free of cost (no monthly fee), says the release.
With this new distribution agreement, The Q India’s television reach will nearly double to more than 88 million TV households, once the channel launches on DD Free Dish in April 2021. When factoring in devices, The Q India will be available to approximately 700 million homes and devices in India, according to the release.
“This is an extremely important and critical distribution partnership to support our push towards higher ratings, higher revenues and added brand value,” said Curt Marvis, CEO and co-founder of QYou Media, in the press release. “It nearly doubles our reach to TV households and brings us very close to our goal of 100 million TV households in 2021. DD Free Dish has proven itself in the India market with extraordinary viewership metrics. We believe that The Q India will be the beneficiary of substantial ratings and revenue increases as a result of joining the Free Dish bouquet of channels.”
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