TORONTO and MUMBAI – Qyou Media Inc. announced today details for its second channel in India, The Q Marathi, which will be launched Jan. 31, 2022.
The channel, which was originally announced in September, will be QYou’s “first channel to target a vernacular language group in India that is the native tongue of over 84 million people,” a press release says.
It “will focus on the same Young India demographic among Marathi speakers that is currently targeted to native Hindi speakers by flagship channel The Q. Content and programming will similarly tap into the massively popular world of social video and feature content from leading Marathi digital creators and social media stars,” according to the release.
“We could not be more excited about the opportunities ahead for a new version of our Q style programming and formats to reach the Marathi speaking masses in India,” said Simran Hoon, CEO of The Q India, in the press release.
“This is among the most sought after language groups for advertisers in India and we expect our current ad partners to quickly join the party on The Q Marathi. Non-Indians often do not realize that the number of native Marathi speakers in India is comprised of more people than the largest countries in Europe,” she said.
“This is a very large market that we will pursue aggressively across all TV, digital, mobile and app based outlets that currently carry The Q Hindi language channel.”
QYou will begin premarketing The Q Marathi in January 2022 before it launches.
“Our goal in India continues to be the creation of a multi-pronged media company that is anchored in the world of social video and driven by the young creators and consumers who engage with this new content daily,” said Curt Marvis, CEO and co-founder of QYOU Media.
“This requires creating and launching a variety of products and platforms to expose us to the widest possible audience and ultimately maximize our revenue generation and brand exposure. The Q Marathi is a strong move for us to kick off 2022 and followers of QYOU Media can expect us to continue this trend throughout the upcoming year.”
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