PVRs not yet impacting Canadian TV habits, says TVB

TORONTO – Personal video recorders are not yet affecting how most Canadians watch television, says the Television Bureau of Canada. According to a recent BBM Analytics omniVU study released by the TVB, PVR penetration among those 18+ is only 13.5%. Of those who use their PVRs to fast forward or skip commercials, more than half report they will stop to watch commercials that are of interest to them or that they found entertaining. “This is good news for television, advertisers and agencies,” says TVB president and CEO Theresa Treutler, in the release. “It shows that mainstream television advertising remains relevant...