PVRs increase satisfaction with TV viewing, survey finds

TORONTO – More and more Canadians can’t imagine life without their personal video recorders (PVRs), according to research from the Cable Telecommunications Association for Marketing (CTAM).The results from an on-line survey found 89% of respondents with a PVR said that the device improved their television viewing experience “somewhat” or “a great deal”. Familiarity with PVRs in Canada has also increased from 45% to 52% overall between 2008 and 2009, driven mostly by males and younger adults. While overall PVR ownership has increased directionally from 11% to 13%, it also varies by subscriber type. Ownership among digital cable subscribers grew from 21% to...