Public broadcasters struggle to attract millennials; CBC launching millennial news project

By Steve Faguy

MONTREAL – There was a lot of discussion about the problem, but not much in the way of big solutions during the first full day of the Public Broadcasters International conference in Montreal on Thursday, which host CBC/Radio-Canada is focusing exclusively on how public broadcasters can attract and engage a young audience while fulfilling their mandate.The most interesting insight came from new media and technology companies who were invited to offer insight on how they reach millennials. “Authenticity is critical,” explained Ling Lin, strategic partner manager content partnerships, North America for YouTube. That word came up several times during a...