PTiO: Your content is compelling? Great, but that’s not enough

By Perry Hoffman

Engaging fans everywhere is the new normOTTAWA - In the digital environment where a multitude of video content is uploaded to a variety of new platforms every minute, content creators need to do more than just make interesting and compelling programming, said panelists at session on digital platforms at the Canadian Media Producers Association’s annual Prime Time in Ottawa event.Ling Lin, head of content partnerships at Google Canada, noted that content creators have to go where their audience is (aka make content suited for the devices their consumers use). “We should always think of it from a consumer point of...