CARMEN, IN – Development work is under way on a new broadcast television standard that aims to provide higher-quality TV service for both fixed and mobile devices, according to the Advanced Television System Committee.
The ATSC said today that it has received 10 initial proposals from 19 organizations regarding the “physical layer” of the next-generation ATSC 3.0 broadcast standard.
The organization says ATSC 3.0 could redefine TV broadcasting “for decades to come” because it has the capacity to deliver ultra high-definition services, robust reception on mobile devices and improved efficiency.
“The strong response to ATSC’s call for proposals, issued on March 27, reflects a high level of enthusiasm in the industry for defining the modulation and error coding technologies in the transmission system that will provide a foundation for the next-generation terrestrial broadcast standard,” said ATSC president Mark Richer in a release.
A primary goal of the ATSC 3.0 physical layer is to provide TV service to both fixed and mobile devices. Key considerations include efficiency and robust service, increased data rates to support new services such as ultra HD services, and enabling a smooth transition from existing systems for both broadcasters and consumers.
The overall ATSC 3.0 standard must provide improvements in performance, functionality and efficiency that are significant enough to warrant the challenges of a transition to a new system.
Initial proposals have been submitted by:
- Coherent Logix and Sinclair Broadcast Group (SBG)
- Communications Research Centre (CRC) and Electronics & Telecommunications Research Institute (ETRI)
- Digital Video Broadcasting Project (DVB)
- LG Electronics, Zenith and Harris Broadcast
- Allen Limberg
- National Engineering Research Center of Digital Television (NERC), Shanghai Jiao Tong University (SJTU), Shanghai Advance Research Institute, (SARI) and Bell Labs, Alcatel-Lucent
- Power Broadcasting
- Qualcomm and Ericsson
- Samsung and Sony
- Technicolor
Detailed proposals for the ATSC 3.0 physical layer are due to the ATSC by Sept. 27.
