TORONTO – Just hours before Project Latte’s final details are revealed Wednesday, Bell Media continued to issue announcements about programming that will be available at the launch of the new subscription video-on-demand service.
The service, which Cartt.ca is hearing will be called CraveTV, will launch with “a first-look strategy” that will see episodes of original Canadian series premiere on Project Latte 24 hours in advance of their network television premieres. Corner Gas: The Movie will be the first Canadian program to receive a first-look screening ahead of its linear television premiere.
The company said that the first-look strategy is “designed to provide crucial samplings of episodes ahead of their regular network airings, while providing an additional platform to proudly showcase Canada's independent productions”. Series that receive first-look screenings will stack on the service for their entire current-season run, complementary to the past-season episodes also on the service. Bell Media original productions Saving Hope, Motive, and Spun Out will also receive a first-look premiere on Project Latte.
Bell Media also announced the addition of Hollywood and British drama programming including current series Masters Of Sex and Nurse Jackie, off-air library series Friday Night Lights and The West Wing, British dramas The Fall and The Hour, and teen dramas Reign and Hart Of Dixie.
