Project Latte (a.k.a CraveTV) to premiere original CanCon, adds more dramas

TORONTO – Just hours before Project Latte’s final details are revealed Wednesday, Bell Media continued to issue announcements about programming that will be available at the launch of the new subscription video-on-demand service.The service, which Cartt.ca is hearing will be called CraveTV, will launch with “a first-look strategy” that will see episodes of original Canadian series premiere on Project Latte 24 hours in advance of their network television premieres. Corner Gas: The Movie will be the first Canadian program to receive a first-look screening ahead of its linear television premiere.The company said that the first-look strategy is “designed to provide crucial samplings...