TORONTO – With the school year underway, Primus has launched a dedicated website to help Canadian parents, children and schools to fight cyberbullying.
In association with Canadian bullying authority PREVNet, Primus said that the new site will arm families and educators with practical and accessible anti-cyberbullying tools, plus provide support ideas to help with the varying social needs of children at three different stages: young kids, tweens and teenagers. The site also features a blog with insights from subject-matter experts.
“Constant connectivity is the norm for today’s kids. The integration of electronic devices, social media and Internet-based activities into everyday life has transformed the way children interact with one another, but we’re still learning how to navigate the effects of this societal shift,” said David Varriano, Primus’ senior director of product, marketing & sales, in the news release. “While there are many benefits to how technology is shaping our world, it quickly becomes a conductor for abuse and unhealthy relationships when used irresponsibly. Our aim is to help manage and prevent cyberbullying by better educating those who are exposed to it.”
Cyberbullying is defined as an aggressive act – such as embarrassment, humiliation, threats, stalking, or harassment – targeted at an individual or group of individuals through digital means. It comes in many forms, can happen on any device or through any online platform (e.g. social media sites, video games, private messaging, etc.), and can be committed by someone known or unknown.
