Radio & Television

Prime Time in Ottawa: Taking data to new, necessary, heights

OTTAWA - Producers, broadcasters and distributors have talked for years about the critical importance of having deeper access and understanding of customer or viewer data.A panel at the Canadian Media Producer’s Association annual Prime Time event in Ottawa last week said more granular data on viewing habits has the potential to both improve programming and target audiences with more compelling content.Until recently, this data has been available for broadcasters but largely elusive for producers. Now, however, companies like Parrot Analytics and Watpad are demonstrating that they can provide content creators with the data they need to make content viewers want.Parrot Analytics,...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.