Prime Time in Ottawa: Successful branded content must be clever, restrained - and can engage viewers

By Perry Hoffman

OTTAWA – “Subtle” and “organic” were words used to describe the manner in which a brand should be presented when it comes to branded video content, during a during a Friday session at the CMPA’s annual Prime Time event in Ottawa.Sean Buckley, executive producer with Buck Productions, spoke about his experience making the McMorris and McMorris reality-based program with Red Bull which aired on MTV. Burton Boards and Oakley got on board as well. The show is about Mark and Craig McMorris, two snowboarding brothers from Regina, Saskatchewan. Mark McMorris won a bronze medal in the snowboard slopestyle at the...