Prime Time in Ottawa: Shorter form, virtual reality content, showing promise

OTTAWA - The significant uptake of digital only platforms has enabled content producers to push the envelope and find new ways to deliver content to audiences. According to a panel at the Canadian Media Producers’ Association’s annual Prime Time event, this has opened the door to shorter forms of programming rather than traditional 22 or 45 minute programs.Speaking at last week’s event, Kate Harrison, president at Cream Productions noted that virtual reality (VR) content lends itself well to short form programming. She described short form as being anything less than 22 or 45 minutes or what a linear TV producer would...