Prime Time in Ottawa: Cancon creators can succeed in new consumption environment

By Perry Hoffman

OTTAWA - Canadian film and television content creators can succeed in the new consumption environment where consumers are in charge. They can get content when and where they want it and in their preferred format.This was not only a major theme throughout the Canadian Media Production Association’s annual Prime Time event in Ottawa this week, but also the main thrust of Entertainment One Ltd. president and CEO Darren Throop’s closing keynote.“What the consumer wants, they get. They get it in the format they want and at the moment they want it. We’re now measuring success in tweets and followers. No...