Prime Time in Ottawa 2014: Compelling stories, reasonable price, bringing digital and traditional platforms together are key

By Perry Hoffman

OTTAWA - The success of Canadian screen-based content hinges on a few critical factors, according to a panel of content creators at the Canadian Media Production Association’s annual Prime Time event in Ottawa.Mark Bishop, co-CEO and executive producer at marblemedia, said in a nutshell, it boils down to giving viewers more great content on the platforms of their choice for less money.“It’s about having that content available on all screens and creating content that is unique for those different screens,” he said. “But in addition to that, it’s actually about discoverability of that content, and helping audiences on that journey...