PRIME TIME 2022: FAST channels provide the best of two worlds
By Ken Kelley AS BROADCASTERS AND CONTENT providers weigh the long-term implications of subscription and streaming fatigue among the general public, a different medium is making waves. Free ad-supported streaming television, or FAST, is similar to linear cable television channels in that commercials play throughout a program. The medium offers pre-programmed channels that are joined in progress by viewers. FAST is growing in leaps and bounds. In the United States alone, there are more than two dozen FAST services, including Pluto TV, Roku and Tubi TV, while according to data from Wurl, FAST ad impressions have grown by 16 times...
