OTTAWA — Happening from January 28 to February 1, 2021, next year’s edition of the annual Prime Time conference will be held virtually, the Canadian Media Producers Association (CMPA) announced today.
The CMPA is once again partnering with C21Media and its Canadian division, Content Canada, to produce the conference, which has been renamed Prime Time Online.
“Although Covid has made it impossible for the media production community to make its annual pilgrimage to Ottawa for Prime Time, we’re excited about the scope of what’s planned for our very first digital event,” said Andrew Addison, the CMPA’s vice-president of communications, marketing and membership, and the conference’s lead producer. “Leveraging C21’s unparalleled international profile and its robust online platform and tools, we plan to deliver the high-calibre event that attendees have come to expect of Prime Time.”
Prime Time Online will include thought-provoking panels and keynotes, buyer briefings and one-on-one pitching sessions, as well as profile-building opportunities and enhanced networking offerings for industry leaders from across Canada and the world.
“We are proud to be partnering again with the CMPA to produce this year’s Prime Time, and excited to present a reimagined virtual event to the industry,” said Ferne Cohen, CEO of Content Canada, in a press release. “Now more than ever it’s vital that the production community is brought together, and through this great partnership we will be able to offer an exciting and comprehensive program with important thought leadership, exclusive networking and innovative branding opportunities.”
The CMPA says it will announce more details about Prime Time Online, including the registration launch, in the coming days.
