Prime Time 2012: To get paid online, Canuck producers must talk terms of trade with YouTube, et al

OTTAWA - Establishing a carriage relationship with Netflix, YouTube, Google, Yahoo! and others as well as reworking how money is distributed to fund online entertainment are two ways to ensure Canadian content will secure a space for itself on the Internet, Canadian Media Production Association’s (CMPA) annual Prime Time conference in Ottawa, heard Friday. Online entertainment is growing leaps and bounds with the help of some major players such as Google and Yahoo, but what can be done to ensure that Canadian productions have a place? Richard Stursberg, senior advisor on media and entertainment with Telus (and former head of...