Prime Time 2012: Illegal file sharing good for the TV business? "Hogwash"

By Perry Hoffman

OTTAWA – There are positives to take away from illegal downloading, argued two members of a panel at the Canadian Media Production Association’s annual conference in Ottawa. They said that the file sharing so many in the industry rail against, loudly and often, can seed new markets, raise brand awareness and ultimately bring in new money. The panel’s moderator Gavin McGarry, president of Jumpwire Media, suggested during his opening remarks that file sharing is starting to show its worth for not only upstart companies but also well established content providers. “I think people are starting to see the benefits of...