Prime Time 2011: CBC, Astral, Shaw say they're prepared for new realities

By Perry Hoffman

OTTAWA - Three major actors in the Canadian broadcasting sector say they are bullish on the future of the system in the face of new technologies and changing consumer TV viewing behaviour. CBC/Radio-Canada, Astral Television Networks and Shaw Media said they have taken steps to ready themselves for new consumer content consumption behaviour resulting from new mobile technologies and other emerging platforms. They noted they did this even in the face of a significant advertising downturn resulting from the global financial recession. During a panel moderated by former Global TV News anchor Kevin Newman, representatives from the three companies talked...