Price, not bundle, is key, says survey

TORONTO – While all telecom and cable companies like to talk about are various multimedia bundles and how they increase “stickiness” among their customers, a new telecom study by KPMG says that a low price is actually the most important consideration for users. The global survey found that a significant number of consumers say they would readily break their contract and switch to another provider if they were offered a better price for one or more of the services. The study, Consumers & Convergence II: The Search for Value, Choice and Convenience in the Digital Age, found that the notion...