Cable / Telecom News

Price increases, not subscriber growth, driving DTH


SCOTTSDALE, Ariz. – Direct-to-home satellite TV companies’ revenue is growing at a faster pace than their subscribers, says a new report from In-Stat.

Worldwide annual average revenue per user (ARPU) is growing via price increases and additional services. Revenues will be US$46 billion in 2005 and will rise to US$80 billion in 2009, the high-tech market research firm says.

"In countries where DTH pay-TV has been available for over five years, as in North America and Europe, the market is mature and subscriber growth is slowing," says Michelle Abraham, In-Stat analyst. "Where DTH pay-TV platforms were launched after 2000, subscriber growth rates are higher. In India, for example, DTH pay-TV subscribers are expected to have tripled in 2005."

The report by In-Stat found the following:

* The digital DTH pay-TV market is now in its 12th year, with 60 platforms in countries around the world.
* By the end of 2008, there will be 100 million digital DTH pay-TV subscribers, continuing the DTH reign as the top digital TV platform.
* The expected launch of a DTH pay-TV platform in China in 2006 or 2007 will help make Asia the fastest-growing region for DTH pay-TV subscribers.

www.in-stat.com