Prepare now for World Cup streaming sticker shock: Sandvine

BARCELONA - Sandvine says audio and video streaming now accounts for 28% of roaming on a tier-1 European mobile network. As the popularity of streamed sporting events grows it predicts that the 2014 World Cup in Brazil will become the most streamed event in history. It cautions though that without necessary roaming plans or notifications in place it may also “lead to the most widespread case of bill shock to date.” Sandvine says bill shock can be mitigated by communications service provider (CSP) efforts to educate and inform customers that typical roaming charges are accrued based on data usage and...