TORONTO – The Radio Marketing Bureau and BBM will sponsor a PPM Symposium as part of Canadian Advertising Week next month in Toronto.The event, scheduled for January 29, 2009, will feature a panel discussion between broadcasters and agencies on how to best use the new Portable People Meter (PPM) data, which is rolling out across Canada starting with Montreal as reported by Cartt.ca.Doug Abernethy, regional vice-president of Radio One in Houston Texas will be the lunch’s guest speaker to share first hand how PPM has impacted radio in Houston, the first PPM market in North America.For more information or to...
