TORONTO – Quebec’s portable people meter panel will grow to 800 households, BBM announced today.Twenty-three major broadcasters in the Québec Franco market are behind the increase, said Greg Mudry, BBM board chairman “We are delighted about the broadcasters’ decision,” said Jim MacLeod, president and CEO of BBM Canada, in a release. “It underscores the Québec industry’s steadfast commitment to the PPM technology.” “PPM has more than proved its superiority since becoming the commercial currency in Québec and Montréal Franco. The Québec broadcasters’ decision to expand PPM is confirmation that PPM is the right choice for the present and the future”,...
