TORONTO – After extended testing, the portable people meter will make its official market entry in Montreal on December 10th. As Cartt.ca has repeatedly reported on, The Montreal market launch is the first phase of BBM Canada’s radio rollout plan which will see PPM carried every day by hundreds more people in Toronto, Vancouver, Calgary, and Edmonton in Fall 2009. The PPM was introduced in the U.S. over two years ago and has been under test in Montreal for over a year. The PPM is a pager-sized device that recruited citizens will carry around with them all day (they get...
