TORONTO – Portfolio Entertainment has named Jennifer Bragg to the position of director, factual and lifestyle development, effective immediately.
The Toronto-based producer and distributor said that the new appointment supports its recent growth and diversification strategy that includes factual content production, in addition to kids and unscripted entertainment.
Bragg (pictured) brings almost a decade of industry experience to Portfolio with five years of specialization in factual development. In addition to freelance development writing, she was most recently development associate at Fusion Television, and also served in a development capacity at Frantic Films.
In her new role, Bragg will lead Portfolio’s factual division and will be responsible for end-to-end content development for Canadian and international broadcasters. The position will focus on factual, reality and lifestyle content and will report into company co-founder and CEO Joy Rosen.
“We are thrilled to welcome Jennifer to the Portfolio family. She brings wide-ranging experience in unscripted content that is augmented by her passion and vast knowledge in emerging trends, pop culture, social media and the digital marketplace,” said Rosen, in Wednesday’s announcement. “With over two decades of experience in factual programming through our distribution division, Portfolio’s recent foray into factual content production is a natural extension of our business and this appointment will help us grow and strengthen our position in this space.”
