TORONTO – CTV and Rogers Media say that the popular feature segments aired during Vancouver 2010, will return for the London 2012 Olympic Games. The productions include Canadian Performances, Difference Makers with Rick Hansen, The Experts, Gold Medal Moments, Snapshots, Gemini Award-winning Superbodies, and Upclose.
In addition, a new feature Raising an Olympian pays tribute to the sacrifices and unwavering support from moms of Canadian Olympic athletes. Features will air during the Games on multiple consortium platforms, including CTV, RDS, Sportsnet, TSN, V, CTVOlympics.ca, and RDSolympiques.ca.
"Storytelling has always been the foundation of our content plan," said Rick Chisholm, Executive Vice-President, Broadcasting, Canada's Olympic Broadcast Media Consortium. "It was an easy decision to bring back these remarkable signature features, now with a new summer athlete focus. Each will undoubtedly strike an emotional chord and provide another rich layer of engagement to help viewers in getting to know these athletes even better."
