Radio & Television

Podcasts help advertisers reach affluent, on demand audiences

TORONTO – Podcasts are a growth industry right now.Media companies and brands of all sorts – and certainly now all broadcasters – are pushing podcasts as hard as they can. Broadscasters’ TV stars and  radio talent are expanding their reach further into consumers’ lives and new research shows this sort of content is attracting savvy advertisers looking for a place to push their wares in a media world which can be hostile to traditional ad campaigns.Paid music streaming services, for example, seem to be doing to music what Netflix did to movies and TV (look ma, no ads), and there...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.