Podcasting provides attentive audience for advertisers, says report
TORONTO — Podcast listening holds users’ attention more than watching short videos or listening to music, according to a survey conducted as part of the annual Canadian Podcast Listener report. Signal Hill Insights and Ulster Media, authors of the report, released Tuesday a “sneak peek” of their findings in a mini-report that focuses on the lean-in nature of podcasting vs. other media activities. According to their findings, the degree of concentration given to listening to podcasts is higher than that given to watching short videos, checking social media or listening to music. In addition, the concentration level for podcast listening...
