Podcast listening up for anglophone, francophone Canadians during pandemic, MTM says

OTTAWA — CBC’s Media Technology Monitor (MTM) announced today it has released new data on the podcast listening habits of anglophone and francophones Canadians, which shows listening increased for both during the pandemic. “Podcasts have carved out their own niche in the audio/radio space,” a press release says. “By focusing on long form, episodic content and often more niche topics than radio broadcasts, podcast content has become a notable part of the media diet of many Canadians.” The anglophone report highlights that 36% of anglophones listen to podcasts, and shows that listenership increased 20% during the pandemic. Younger anglophones are...