OTT

Podcast listening higher among English Canadians than Francophones


OTTAWA — Ahead of International Podcast Day on September 30, CBC/Radio-Canada’s Media Technology Monitor (MTM) released today a new report on the podcast listening habits of English Canadians, which finds podcasts remain a sizeable piece of the online audio market among Anglophones. According to MTM’s report, listenership among English Canadians has grown more than 50% from the fall of 2017 when 20% of those surveyed then saying they listened to podcasts, compared to 30% of respondents in fall 2019 saying they do so. Perhaps unsurprisingly, the study found people who use public transit or walk to work are more likely...