Podcast listening doesn’t necessarily cut into time spent with other media, says new study

TORONTO — More than 40% of podcast listeners surveyed for The Canadian Podcast Listener 2019 report said the time they spend with podcasts is entirely additive and has not replaced time spent with other media.This should help broadcasters sleep a little better, the report’s authors said Monday in a blog post on the Canadian Podcast Listener website.“Podcast listeners can start and stop their podcasts as needed. That makes them well-suited to fill in gaps in media consumption throughout the day. Podcasts find their way into listeners’ lives while they’re walking to the store, waiting for transit, working out, or doing...