TORONTO — Corus Entertainment and Paramount Global announced today Pluto TV, a leading free ad-supported streaming television (FAST) service, will launch in Canada this fall.
At launch, Pluto TV will offer viewers more than 100 unique, curated channels and more than 20,000 hours of content, according to a Corus press release. The service’s “full spectrum of free programming” will include drama, comedy, lifestyle, kids, movies, 24-hour news, and more, the release says.
As part of the platform partnership, Corus will act as the ad representative in Canada for “what is positioned to become one of the largest free premium ad-supported streaming services in the country,” according to the release.
In addition, Corus will provide multiple Canadian channels to the service. “Pluto TV will offer a curated slate of Corus Original library series that span a variety of genres,” the release explains.
“This sees Corus’ leading ad sales capabilities combined with Pluto TV’s best-in-class platform and technology, serving compelling content to audiences and providing a transformative model for advertisers,” the release reads.
“Corus’ relationship with Pluto TV underlines our commitment to ad-supported premium video, building on the success of STACKTV, the Global TV App, and Premium Video on Demand,” said Greg McLelland, executive vice-president and chief revenue officer of Corus Entertainment, in the release.
“The agreement further expands the volume of digital video inventory Corus has to offer, in a premium, brand-safe environment allowing our clients to achieve the impact of TV with the measurement and targetability of digital and connect with audiences wherever they are streaming,” McLelland said.
“Pluto TV is committed to further expanding its premium free offering for audiences around the world, and this game-changing partnership with Corus is a testament to that commitment,” said Olivier Jollet, executive vice-president and international general manager of Pluto TV.
“Following Pluto TV’s recent launch in the Nordics and the partnership we implemented with Viaplay, which served as the strategic framework for this deal, the upcoming launch in Canada will combine Corus’ incredible local content offering with Pluto TV’s global content and world class platform, positioning Pluto TV to become the leading free ad-supported streaming TV service in the country upon launch in the fall.”
Pluto TV has almost 68 million monthly active global users, who have streamed more than 4.8 billion total viewing hours across over 30 countries and territories spanning three continents, according to the press release.
Users will be able to watch Pluto TV for free online at www.pluto.tv, via the Pluto TV app for Amazon Fire TV, Roku, Apple TV, Android TV, Chromecast, Samsung and LG devices, and via mobile apps on the App Store and Google Play.
A specific date for the service’s Canadian launch was not announced.
For more, please click here.
