Radio / Television News

Pinty’s to sponsor TSN’s Overdrive


TORONTO — TSN and food brand Pinty’s today announced a new multi-year agreement that makes the food company the new presenting sponsor of TSN’s Overdrive sports talk TV show. As part of the partnership, Pinty’s will be integrated into the television broadcast of Overdrive Presented by Pinty’s, airing weekdays from 4 pm. to 6 p.m. ET on TSN4 and 6 p.m. to 7 p.m. ET on TSN2. Integrations will include in-broadcast partnership designation, on-set branding and on-screen broadcast promos. The afternoon sports talk show is hosted by Bryan Hayes, Jamie “Noodles” McLennan and Jeff “O-Dog” O’Neill. “Hayes, Noodles, and O-Dog...