TORONTO – Bud Pierce is joining Global Toronto as the consulting executive producer for its new morning news program, scheduled to debut later this year, the network said Tuesday.
Pierce developed, launched and produced the original morning program Breakfast Television for Citytv Toronto, where he worked for 24 years. During that time, he also produced and directed Citytv’s first 24 hour telethon, started the station’s first on-air promotions department, and created the working model for CityVote, Citytv’s multiple live location election coverage specials. In addition, he was also the supervising producer of The NewMusic with Jeanne Beker and JD Roberts, one of the shows that laid the groundwork for MuchMusic. Most recently, Pierce served as executive producer local programming for Citytv Vancouver.
“Bud’s vast experience will help us produce a morning news program that reflects the very best Toronto has to offer,” said VP of Global News,Troy Reeb, in the announcement. “We feel the time is right to bring morning news back to Global Toronto with a fresh take on the genre.”
In addition to working with Global Toronto, Pierce will also consult on talent selection for planned morning shows at other Global stations across Canada.
“When Global offered me the chance to help create a show that could change the way morning television is done, I jumped at the opportunity,” said Pierce. “I’m thrilled to be part of the team that is developing an idea for a totally new, extremely different and very exciting approach to mornings.”
Pierce’s appointment is the first in a series of announcements by Global News as it moves closer to a launch date.
