Picture messaging launches on CTV's PunchMuch TV channel

TORONTO – North America’s first user-generated mobile picture messaging service on broadcast television has launched on CTV Inc.’s digital channel PunchMuch. Viewers can now send pictures to be broadcast on PunchMuch, along with traditional text-based messages, from their mobile devices while the top voted music videos are playing. The pictures are send through Multimedia Messaging Service (MMS) technology. “Delivering multi-platform engagement with content is our No.1 priority,” said Brad Schwartz, senior vice-president and general manager of Music and Youth Services at CTV Inc. “We encourage our audience to tell us what they want and then we deliver on those needs. By...