Pet Network unleashes new branding, enhanced schedule

TORONTO - The Pet Network is re-launching November 12th with “refreshed branding, a vibrant new on-air look and a revitalized program schedule," the channel announced Wednesday. The updated look and feel is designed to present a brighter, cleaner and more playful identity that will work across all platforms and resonate with the station’s adult 25-54 audience says the press release. The new creative was developed by Alisa Kerr, creative director of Victoria, B.C.-based HIDEF Productions Inc. “This repackaging communicates the strength of The Pet Network’s program offering and reinforces our commitment to the brand mission: delivering stories that foster compassion,...