Persona's Atlantic division gets rebranded under EastLink name

ST. JOHN’S, NF – Bragg Communications is changing the name of the Atlantic division of Persona, which the Halifax-based communications company acquired in September 2007, to EastLink. The other divisions of Persona, which has almost 500,000 subscribers across Canada, will continue to operate under the Persona Communications brand. With the inclusion of Persona’s Atlantic customers under the EastLink brand, EastLink will now serve more than 295,000 subscribers in Newfoundland and Labrador, Nova Scotia, Prince Edward Island and New Brunswick. Persona’s customers in Newfoundland and Labrador will start to receive communication introducing the new name and new brand identity, beginning in...