Cable / Telecom News

Persona tabs new sales and marketing VP

ST. JOHN'S - Kevin Peters has been named as vice-president of marketing and sales at Persona Inc. In this newly created role, Peters will be responsible for executing a new national marketing plan for the company that bills itself as The Amazing Persona. "He has shown significant leadership in this area over the past year and brings a great deal of knowledge and energy to this very important role," says the company's press release. Peters (pictured) was hired by Persona over a year ago from Bell ExpressVu. Besides the satellite company, Peters also worked for CIBC and Labatt Breweries –...