Cable / Telecom News

Persona tabs new sales and marketing VP


ST. JOHN’S – Kevin Peters has been named as vice-president of marketing and sales at Persona Inc.

In this newly created role, Peters will be responsible for executing a new national marketing plan for the company that bills itself as The Amazing Persona. "He has shown significant leadership in this area over the past year and brings a great deal of knowledge and energy to this very important role," says the company’s press release.

Peters (pictured) was hired by Persona over a year ago from Bell ExpressVu.

Besides the satellite company, Peters also worked for CIBC and Labatt Breweries – all with a primary focus on marketing and sales.

www.personainc.ca