Persona re-brands, will instantly gratify customers

ST. JOHN’s, Nfld. - Persona's new Internet customers can now trial its Hi-Speed Internet product for 60 days for free, with no strings attached. If customers don't like the product, they can bring it back. The company is calling it their 60-Day Instant Gratification Guarantee. The guarantee is a part of a larger re-brand strategy the company recently launched, complete with an attractive new logo, ad campaign and web site. Persona's new brand strategy will reach customers in a way that no other telecom company does, says the company. Persona's identity was inspired by an old line that Arthur C....