ST. JOHN’s, Nfld. – Persona’s new Internet customers can now trial its Hi-Speed Internet product for 60 days for free, with no strings attached.
If customers don’t like the product, they can bring it back. The company is calling it their 60-Day Instant Gratification Guarantee.
The guarantee is a part of a larger re-brand strategy the company recently launched, complete with an attractive new logo, ad campaign and web site.
Persona’s new brand strategy will reach customers in a way that no other telecom company does, says the company. Persona’s identity was inspired by an old line that Arthur C. Clarke wrote long before there was ever an Internet or digital cable: "Any smoothly functioning technology will have the appearance of magic."
"When you think about it, to the public smoothly functioning technology really is magical," says Dean MacDonald, president and CEO of Persona. "By incorporating the quote into our brand strategy we have instantly changed the dialogue with our customers to what we have always believed internally which is providing our customers with the best service possible."
Persona has also coined the term "the Amazing Persona" which directly relates to how good their products and services actually are. The company believes that its Internet product is so good that customers will describe it as being magical, says a corporate press release.
As part of Persona’s changing brand strategy, they will no longer be referred to as Persona Communications. Using the sole word Persona gives the company’s name a friendlier quality and it also reflects what the company believes in which is its people, both their valued customers and dedicated staff.
“As Persona introduces new technologies into the marketplace and continues to improve our products and services, the new brand identity will reinforce our commitment to delivering nothing but the best, or should I say nothing but magic to our customers."
Persona’s Hi-Speed Internet campaign launched April 27th and will run for a 13-week period.
