On the same day TVA Group’s 2025-26 programming lineup was revealed, its acting president and CEO, Pierre Karl Peladeau, issued an appeal for action to government authorities and the CRTC, asking them to address the “serious competitive imbalances” that he says are destabilizing Canada’s private television broadcasting ecosystem.
Echoing many of the points he has made previously regarding what he calls a “crisis” in private broadcasting — including in May when layoffs at TVA Group were announced — Peladeau said in a statement Tuesday that, despite its significant efforts to streamline operations in recent years, TVA’s financial position continues to deteriorate and it will not be able to continue operating in the current precarious environment in the medium term.
Among the measures requested of government and the CRTC, Peladeau wants the introduction of an additional tax incentive to encourage advertising purchases from Quebec and Canadian media, and the elimination of the tax deduction for advertising purchases from foreign companies. In addition, Peladeau urged for a review of public broadcaster CBC/Radio-Canada’s mandate and the elimination of all advertising from its platforms. Furthermore, he wants public broadcasters to be excluded from Canada Media Fund funding.
Other actions urged by Peladeau include extending the journalism labour tax credit to include television journalism, and correcting “regulatory inequities” between foreign digital companies and domestic broadcasters, including significantly reducing the regulatory, financial and administrative burden on Canada’s broadcasters.
